This brand behaves sustainably, by using quality materials and avoiding cheap synthetics such as polyester. Quality over quantity is something kept at heart for the benefit of the planet and customer's quality of life.

Each garment is designed to have maximized quality & construction. This is to ensure garments will last as long as possible & look well finished from up-close. In the situation where a piece purchased from the brand breaks a repair service is offered.

The designs are created to be interesting and enjoyable irrespective of time. Garments that aren't tied to superficial short-lived trends, but rather exploring ideas and constructions with depth & thought behind them.

A desire for excitement and excellence fuels the creation of these garments. These pieces are meant to play with intriguing ideas and extremities, breathing excitement and joy both into how one is perceived and more importantly perceives oneself.